Music – Page 3 – Auxiliary Memory

Beyond the iPod

Because the iPod and iTunes has had such a fantastic impact on the music industry, I have to wonder if another industry shaking revolution like it is possible? I’m reading The Post-American World by Fareed Zakaria, where he praises the U.S. for economic innovation, so I assume for us to stay ahead of the pack we’ll have to keep inventing new tech to market. We’ve seen a lot of technological change in the last 50 years, but does that mean we’ll see constant growth in the next 50 years?

And will other emerging capitalistic markets start beating us at our own game? Zakaria claims that America is not declining but the rest of the world is rising. That means both new markets and new competitors. But will anyone anywhere create another product like the MP3 player to change the marketing of music again?

I remember the days before video recorders – where few people saw the advent of the VHS revolution coming, but once it was underway it was very easy to accept a steady stream of new tech acronyms like CD, PC and DVD. The MP3 was even more revolutionary and economically disturbing because music moved from physical objects to bits, bytes and electrons. There was no need for any of these inventions other than convenience, which shoots down that old theory about necessity being the mother of invention. We’re now into the HD and Blu-Ray upheavals.

I originally started collecting music by buying 45s and LPs. Then I had to start over with CDs. And for a short while a few years ago I had started moving to SACDs. I’m hesitant to make another move, but I’ve finally committed to the MP3 format. The question is, will I have buy my favorite songs all over again in another format in the future?

But back to my questions about iPods. Assuming that the iPhone is really an iPod merged with two other revolutionary technologies, a cell phone and a computer, is there theoretically room for a new paradigm shifting music device? If Steve Jobs sanctioned subscription music there would be a slight bump in the iPod road, but not much. People would still be listening to music with white plastic buds in their ears. Once you get rid of the physical media where is there room to invent? Sure, we could talk science fiction and imagine ESP delivered music, but we have to stay somewhat realistic.

Maybe I’m not imaginative enough, but no matter how much I rack my brains I can’t imagine a new gadget for music. I can imagine variations on the current iPod, lots of them in fact, but they’re all just improvements: larger hard drive, larger flash memory, better sounding headphones, tiny built-in Hi-Fi speakers, SACD quality files, better filing systems, but nothing that offers drastic change. I feel the same about personal computers and televisions. Once you go beyond the physical medium of DVDs like DVRs, improvements are more of a matter of storage space and video quality.

Gadget junkies are going to need to look elsewhere for big society-changing technology. Before long I think the geekiest of geeks will be buying home solar power generators. If you can generate a significant portion of your own power, getting into a plug-in hybrid cars is the next gizmo that’s going to change society. Now those two technologies are going to be huge game changers. It will be like the iPod – you won’t need to buy that much gas to run your car – or at least not much compared to how things are now, and the secondary fuel may not even be gasoline. See the trend – away from the physical. Think 1950s movie science fiction where all the aliens did everything with glowing balls.

Mechanical evolution is moving towards fewer moving parts (hard drive to flash drive) and away from the physical (CD to MP3). Electric cars have a lot fewer moving parts, and fewer parts in general. Solar energy panels, LCD TVs, iPhones don’ have any moving parts. If computers move to flash memory storage and became completely net oriented, they could even jettison the optical drive, and the only moving parts would be in the keyboard.

There’s a chance that Blu-Ray won’t even catch on because we’ve already gone beyond the physical with online movies and DVRs. I would buy a Blu-Ray player now if it was $99.95 and get discs from Netflix, but if they don’t bring down the price soon they will have competing products that distribute HD video over the web, or cable companies will figure out a way to distribute HD programs on demand. Cable companies are already teamed up with Rhapsody and other subscription music services to provide songs on demand.

My guess is the end is near for revolutionary gadgets for music, movies, television, audio books, e-books and other media that can be digitized. What we will see is refinement in software. Putting a cell phone, GPS, camera, computer into an iPod styled package isn’t revolutionary, just evolutionary. What makes the new iPhone 3G so exciting is the software. Now that the iPhone is opened up to developers it becomes very promising for endless speculation of what it could be, but it’s still the same old gadget. That’s why Google saw the Android phone as such a big deal – open development – build it and they will come.

If a person could ask his iPod to play the ten most played songs on iPods in America during the last 24 hours, that would effect the music industry. If she could ask for the top iPod songs from Russia, India or Dubai, that could have a new kind of impact too. Or if you’re on a road trip and could ask your iPod to play the most popular songs of the towns you are passing, that would be another interesting variation. The Zune song sharing feature is very cool and Apple and others should copy it.

All those features effect the distribution of music, making music more global and making it more social. Sheet music was the technology for spreading music in the early days. The first gadget to change the world of music was the phonograph. Then came the radio, creating the mass audience. To understand the impact of radio watch Ken Burn’s Empire of the Air: The Men Who Made Radio, which you can buy from Amazon or rent from Netflix, but if you want even more details, track down the out-of-print book by the same title written by Tom Lewis. The phonograph went through many refinements including the CD, but ultimately, the ethereal MP3 player replaced it.

At first the MP3 file technology, combined with technology to play the file set music free. Bad for the industry. The goal of the music industry is to sell music as widely as possible. Illegally free MP3 music has a wide distribution, but it’s not necessarily the best way to promote music. Kid’s pretty much stole what they already liked. Radio has always been the best medium to educate people about new music, and it’s always been free too, because it came with programming and promotion.

What will be the next big revolution in the music industry won’t be a gadget but software. The networked computer part of the iPhone and iPod Touch has the ability to promote music in ways never possible before. Whether you buy songs 99 cents at a time, or subscribe to them at $15 a month, getting you to commit ear time to a song is the dream of all musical artists. People have complained about the stale rotation of Top 40 music for decades, but with a world of hundreds of countries and thousands of cultures, and all their musical history, there’s a lot of music to discover and play.

Let’s say you want to get into music history, wouldn’t it be fun to tell your iPod to start with 1950 and begin playing the Top 100 Hits of that year and move forward in time, and then use your click wheel to rate the songs. Or buy a future edition of “How to Listen to and Understand Great Music” from the Teaching Company and have it play full pieces while it instructs you about the history of music? Or buy a special edition of Richie Unterberger‘s history of folk rock and whenever you hear the narrative mention a song, it pauses to play the song.

Just remember, it’s not about the iPod stupid, it’s about music. What we want is great music. What we want is for as many composers, performers, producers and publishers to become wealthy or at least make a good living as possible. We want music to stimulate the economy. We want it to be a driving force in culture and art. Every decade needs their own Beatles, Springsteen, Madonna and Prince. Modern pop music is produced like candy and not art. It needs more new waves like Rap and Hip-Hop before they got tired like rock, jazz and country.

I’m willing to call it quits with the development of MP3 music technology. I don’t need any more convenience. What I miss is the excitement I got from music back in the 1960s when I was growing up. What I love is discovering a new song that I’ll play over and over again for two weeks. It’s been a long time since I’ve found such a song. Susie and I are watching The Beatles Anthology, an eight part DVD documentary and it’s riveting. I don’t need or want a new generation of iPods, what I want is the new Beatles.

Jim

What Does the Demise of the CD and DRM Mean?

Yesterday I went to my favorite Borders bookstore and was shocked to see that they had removed their entire music shopping area. Life is getting mighty hard for record stores and High Fidelity type dudes. Now, it’s been awhile since I bought any CDs at Borders, so I won’t miss it, but seeing that big gapping space in the back of the store made me realize that the era of the CD is over.

If you go to Google News and search on DRM, you’ll see all the announcements about how Rhapsody Music will now sell DRM-free songs and albums. I’m in the process of ripping my old CD collection, which is very time consuming. From now on, whenever I buy a new song or album I’ll just get the digital edition. The last CDs my wife and I bought were a few Beatles titles we didn’t already have. Beatles For Sale might have been our last CD purchase.

It’s a whole new world for music fans, that’s been evolving since the advent of the MP3 player, and especially since the iPod. But what does this paradigm shift mean?

Cover Art

When music albums shifted from LPs to CDs, cover art moved from major galleries to refrigerator art. Going from CD to MP3 we lose the art altogether. I think a marketing angle record companies should pursue is adding cover art to sales of digital albums. I’d recommend setting up a free standard for desktop art gallery software, like I envisioned in Inventions Wanted #4 – The Desktop Art Gallery. Or at least back existing desktop software like Webshots. Then if buyers select a whole album to buy, reward them with several desktop scenes of music related pop art.

Liner Notes

Another feature to be missed is liner notes. I loved the liner notes on the old huge 12″ record jackets, but hated the microscopic booklets that came with CDs. It’s time to bring back good liner notes with lyrics and band/fan info in elegantly designed Acrobat Reader files that size to the computer screen. Maybe music lovers don’t buy albums because they aren’t the art form they used to be. I know aficionados that still buy vinyl records because they miss the whole experience that was once part of buying an album.

Shopping and Listening

Hanging out in records stores used to a great way to waste time and even a prime activity for dates. No wonder sales are down. Without the word-of-mouth recommendations gained from social record buying there’s not a lot of incentive to shop for music like there used to be. See my post, “Why Has Listening to Music Become as Solitary as Masturbation?” Record companies need to invent software for FaceBook that puts people together for song listening parties.

Also, online record stores like iTunes, Rhapsody and Amazon need to create a virtual store experience that enhances the shopping experience beyond searching a database for new music. One feature I would like to see is accurate discographies that list which songs are in print and are for sale and which are out of print. There’s no reason in our digital universe that all an artist’s work should not stay in print.

Peach Crates

In the old days people stored their albums in wooden crates that made it easy to flip through the LPs one by one and easily see the covers. When you met a new friend you’d go through their LPs to see what kind of person they were. An album collection, with their beautiful artistic covers, were as revealing as a deck of Tarot cards laid out. Kids today can give each other their whole collections, but what good is that? Stolen music is indiscriminate. And long iTunes Library lists are just rows and rows of black and white words. No personality. Record companies should allow music fans to decorate their blogs with songs, cover art and lyrics.

Ownership

The downside of digital music is ownership. Protecting your digital collection is going to be a hassle. Sharing is iffy. Selling used albums on eBay will be weird. Handing down your fabulous collection to your children probably won’t happen.

Personally, I think MP3s are not the ultimate format for music, and even wrote my opinions in “Are MP3s at the End of Their Lifecycle?” My prediction, people are going to discover that owning invisible intangible objects will be a pain, lacking in style and glamour.

Unless music is freely traded, it’s going to be hard for songs to become hits. If songs are freely traded, nobody will want to buy them. Thus, the value of subscription music.

Playlists

Playlists will be the sharing medium of the future. Everyone will be their own DJ – creating musical mood experiences, showing off talents for discovery, and defining identity. Send your favorite playlist creations out to your friends, and if they have a subscription to the songs, they will play. Or build blog pages and web sites around playlists, so when surfers drop by that are subscribers, they will have instant background music.

Next

I expect music to start disappearing from Targets and Walmarts. Not everyone has a MP3 player yet, but the tsunami is bearing down on us. It will be interesting to see what an all digital music world will be like. Won’t it be strange to live in a world and never to see a LP or CD?

Jim

Living with Music Technology

The options of how you played music used to be rather simple. You bought a record, put it on the turntable and played the songs you wanted. Sure, you had to manually pick up the stylus arm and move it carefully to the exact track you wanted, and if you loved a particular song you had to jump out of your chair over and over again to keep that cut playing, but that technology required little thinking because there was little choice. Of course if you were an eight-track or cassette user, the whole job was even more complicated and time consuming, but the tech skills were still pretty low. In the twenty-first century you need to be a skilled computer operator to listen to your favorite tunes.

I am a fan of the Rhapsody Music service where I have no stylus arm to maneuver or cassette tape to position, and I no longer have to worry about scratching records or dealing with skips and pops, but it’s not all snap of my fingers easy. I got so mad at Rhapsody that I almost canceled my subscription last week. My browser kept disconnecting from the service, interrupting the songs I was playing, which was very annoying. And I’ve yet to get the Rhapsody client software to play nice with Vista, even after being patient and giving Rhapsody a year to work out the kinks.

Luckily, the browser client has gotten better and better reducing the effort to listen to music down to being able to remember the name of the artist and track I want – not quite that easy as I get older – typing said information in the input box – again, not perfectly easy because I have to be able to spell those bits of data perfectly – but after that the only required effort to play a song is the physical exertion of a mouse click. Just now I was in the mood to hear live versions of “Eight Miles High” by the Byrds. Within seconds of thinking of this whim I discovered a newly released live CD on Rhapsody and was playing the song. After that I remembered the live cut on the (Untitled)/(Unissued) CD, just a couple mouse clicks a way. This is a breeze compared to the good old days.

This is not to say everything is perfect in tune heaven. Ease of use depends on how closely tied I am to my computer. If I’m writing like I am now, the work required is very minimal. I have to keep a browser window open and pick out songs I want by typing their names and clicking on the play button. If I want to play music away from the computer it gets more complicated, a lot more complicated. My life would be easier if I just accepted I had to buy a compatible MP3 player to match Rhapsody’s requirements and pay the extra $5 a month, but I don’t like listening to music through earbud headphones. What I’d like to do is go out to the living room, sit in my La-Z-Boy and play songs on my big stereo without having to get my lazy butt up whenever I think of a new song to hear.

Before I switched to Vista I had a nice setup with Windows XP, Linksys WiFi, Rhapsody, a Roku SoundBridge M1001 and Firefly Media Server. I collected my favorite music by downloading files from Rhapsody, ran a system service called Firefly that talked to all my music libraries on my computer. The M1001 was installed in the living and attached to my receiver via an optical cable and talked to my computer via WiFi. I was in music nirvana except for all the clicking I had to do on my Roku remote to find songs I wanted to play. And it was annoying I couldn’t stay in my La-Z-Boy to pick out the music either because the LCD readout on the Roku was too small to see across the room.

For months I dreamed of finding a small device that would allow me to control everything from my chair, with the ease of selecting music just like I was at my computer. I thought of laptops, PDAs, and the emerging tech like the Nokia N800 Linux handhelds. Before I could make a decision I upgraded to Vista and my lovely setup stopped working.

I wanted to give Rhapsody the benefit of the doubt and allow them time to catch up with Microsoft, however they never did. I don’t know if it’s my HP computer, Vista or the Rhapsody software client, but they have never worked together. Without the Rhapsody software, its DRM would stop Firefly from sending songs to the M1001. Now I could have easily solved this problem if I was willing to spend a $1000 and buy a Sonos system.

Sonos talks to Rhapsody directly over the Internet, bypassing the computer, and even offers a handheld song selector device that would allow me to keep my fat ass in my chair and play music through my big stereo, or any stereo in my house if I that I was willing to purchase another Sonos connector. Very cool tech but the price is too hot for me right now. I keep hoping Sonos and Rhapsody will become a huge iPod level success and come down in price, plus give me some assurance that they have a long future before I invest even more money in my music system.

My wife recently got a new laptop and gave me back my laptop she had appropriated, so I decided to set it up as a Rhapsody music play station. I reformatted the drive and put a fresh copy of XP on it, and then loaded the Rhapsody client. I then took a patch cord and plugged the mini-headphone jack into the laptop’s headphone jack and the the split left and right channel RCA connects on the other end into my stereo’s CD input jacks. I do believe the optical connector from the M1001 to the optical input on the receiver provided better sound, but I decided to leave the M1001 out of the mix right now. My plan is to use a very long stereo cable so I can sit in my La-Z-Boy and put my laptop in my lap and use it as a music selector.

This isn’t a perfect setup. The laptop is much bigger than a Sonos remote, and it gets hot on my thighs, but it does the job. However, I can imagine a fair number of improvements. Rhapsody provides an extremely large library for $120 a year, but it’s not complete. It appears to offer almost everything in print – there are a few holdouts like The Beatles and Led Zepplin, but that’s not the big problem. I have hundreds of CDs in my library that are out of print and no longer offered by Rhapsody.

Now I could consider Rhapsody’s millions of songs all I need and ignore my older CDs, or I’ll have to develop a dual music library system. I’d have to rip all my old albums to supplement Rhapsody. That would be a huge job that I’ve avoided until now. I’d need a newer laptop with a larger hard drive, and I’d have to make backups and keep them off site, and all of that becomes a long job list that bums out thoughts of my future free weekends. It makes me wonder if the old days were better, even if I could only play one LP in a sitting, and had to leap over to the stereo every time I wanted to skip a song.

I can understand why young people love the portable players like the iPod. If only Steve Jobs would bless the concept of subscription music. I could buy an iPod Touch and call it quits. This past year I finally got rid of all my LPs I had been dragging around the country for forty years. What a relief that was. My wife and I still struggle with storing and shelving all our CDs. Susan hasn’t embraced subscription music because she believes music should only be played in the car where God and 1950s America intended. Susan recently discovered the powers of the iPod for music, a device she previously only used for audio books, and has began ripping her favorite CDs and taking her iPod for rides and leaving the CDs at home. Sadly for me, she’s refused the job of becoming our MP3 librarian though.

Even if we did rip 2000 CDs, I can’t imagine using iTunes with so many songs. Nor can I imagine protecting all those hundreds of gigabytes from now until eternity. In my quest for finding simplicity in my old age I’ve considered following two musical paths. One would be to give up digital music and go back to CDs. The second would be to give up all physical music and live completely with subscription music. There are even portable players out there that will talk directly to Rhapsody over WiFi, but can you imagine what the world will be like when iPhone 3.0 has subscription music? Can you see the future where you have a device that goes anywhere and allows you to just name a song and it plays. That’s pretty damn Sci-Fi to daydream about.

Why choose CD only? Well, they’re paid for, and if I retire to some nice little town and never relocate again until it’s time to move into my coffin, taking care of all those CDs wouldn’t be too bad. However, if I make several more moves before I retire, it will be a blessing to go all digital because my old back doesn’t like humping all those boxes of CDs. To be honest, it’s no choice. Since I’ve been a Rhapsody subscriber I’ve seldom even touched my CD collection. I would make the decision right now if I knew subscription music had a solid future. But except for one blogging friend, I don’t know anyone that enjoys subscription music. All my music fan buddies prefers to buy digital songs or CDs.

No one seems to understand the Valhalla of digital subscription music, so I have to wait to make my decision. If the concept of subscription music goes the way of the 78, LP and SACD, I’ll have to rip my CDs and start buying tunes from Amazon one at a time and figure out how to schlep those gigabytes around for the next thirty years. If only Steve Jobs would give his kiss of approval, owning music would be over. Why has he embraced subscription movies but not music?

I’m in a holding pattern with music technology. I’ve heard that Rhapsody and other subscription music services can be had through Tivos and cable TV boxes, but I haven’t played with such devices. What would be better than Sonos is selecting tracks to play through my HDTV that’s connected to my receiver in the living room with the same remote I use for selecting video to watch. Now that would be converging technology!

When I’m working at my computer I could play Rhapsody. If I was in my living room I could play Rhapsody though my TV. For those people with portable players they can get music over cell phone technology. And when the Internet comes to the car, music subscription could follow me there. What more could I ask for from technology? A chip in my head that when I think of a song it plays in my brain and I hear music like I had a $100,000 stereo system in my head? Would people call us songheads, and look down on us like we’re dopeheads?

Jim