by James Wallace Harris, Thursday, August 8, 2019
I’m reading a rather disturbing book, LikeWar: The Weaponization of Social Media by P. W. Singer and Emerson T. Brooking. It’s disturbing for a number of reasons. First, it shows how completely out of touch I am. Second, it’s very relevant about today’s politics, problems, and conflicts, but makes me realize that I don’t have the tech skills I thought I had – and I’ve been working with computers since 1971. And it’s about a new stage in human communications that I might not be able to join or want to join. I might need to accept I’m too old and let a new stage of human consciousness pass me by.
It’s very difficult to explain why people need to read this book. But here’s a setup that might help. It’s my take on things but relates to what I learn from the book. It’s about the different stages of communications.
- Language. This gave us a tremendous boost compared to the other animals, and it’s probably why we’re sentient.
- Writing. Let us store knowledge and communicate at a distance.
- Printing. Let us mass-produce knowledge.
- Telegraph. Let us communicate over distances very fast. This was a tremendous boom for business, war, and journalism.
- Telephone. Faster two-way communication without codes.
- Radio. The beginning of mass communication. For example, LikeWar quotes Joseph Goebbels saying the Nazis couldn’t have gained power without radio.
- Television. More effective mass communication. Truly transformed society.
- Computers. They magnified our thinking power and speed.
- Networks. Created a world-wide digital nervous system.
- Social media. Mass communication with mass participation, or two-way mass communication. LikeWar is about how social media is transforming politics, crime, business, and war. One example LikeWar uses is ISIS, which used social media to overpower traditional national powers.
If you don’t have social media skills you’ll be left behind. Most people’s reactions will be, “Too bad, I don’t care about Facebook.” LikeWar provides significant evidence that all future political power will come from the people who can master social media. LikeWar showed how Trump gained his power with Twitter. Don’t dismiss that out of hand. Singer and Brooking make a powerful case for it being true.
I’m 67 and barely use social media. I blog, I keep up with family, friends, fellow hobbyists on Facebook, I use Twitter to keep up with news about science fiction. That’s essentially nothing. Here’s an example of what I’m talking about. When I was growing up I watched the CBS News every night to follow the Vietnam War. The news was about 24-48 hours old. Some people today keep up with wars in real-time, watching people conduct war using the internet to outmaneuver people conducting war at television and print journalism speeds. LikeWar showed how ISIS used social media users worldwide as recruits in their local battles.
In other words, in any field of endeavor, any conflict, if you’re using print, radio, or television to keep up you’re way behind. We really are developing a global hive mind, and it involves new skills. I can use the excuse that I’m too old to chase that bus. But younger people or older folks who want to compete can’t. And I think that’s stressful. I think a lot of stress in our society is because we’re stratifying by the speed in which we can compete.
I’ll predict there will be a new class of Luddites, those people who choose not to race at social media speeds. But it means giving up power. We’ve had wealth inequality forever, and education inequality for hundreds of years, but what LikeWar envisions is a new kind of inequality. I’m not sure what percentage of the population will be able to keep up.