My Life as a Turkey (Nature–PBS)

My Life as a Turkey premiered on Nature this week.  This is one TV show you won’t want to miss – it’s still being repeated on some PBS stations, and you can watch it online here.   Here’s the preview.

Don’t be fooled by the subject  – I know most people think of turkeys as dumb ugly birds – but this is a brilliant exploration of mind and nature.  The film is based on the 1995 book Illumination in the Flatwoods by Joe Hutto.  Hutto was given 16 wild turkey eggs which he incubated hoping that the hatchlings would imprint on his face – and they did.  He quickly learned that being a mother to the hatchlings required a full time commitment and spend all his waking time with them for six months, and followed them for over a year.

If you’ve seen the wonderful film Fly Away Home, then you’ll know about imprinting.  And even though this story is about how amazing wild turkeys are, and the power of imprinting, what really stands out is what Hutto learns about the conscious mind and living in nature.

Hutto got to integrate himself into the natural world like few people do.  He got to think like a turkey and realized these wild creatures were a whole lot more aware of things than we believed.

We think of humans as the only animal with self-aware consciousness – but new studies are suggesting that consciousness is a spectrum of awareness and even multiple kinds of awareness.  Some people suggest that animals have phenomenal consciousness – awareness of the world around them, and this is what Hutto descends into when he’s with his wild turkeys.  Through long intense observations he learns what the turkeys see in their world, and even learns their language.

This film shows Hutto becoming a Zen like guru of awareness.  Hutto  talks about how most people live in the future, always thinking about what will happen.  The turkeys live in an absolute now.  Like Ram Das teaches – Be Here Now.

But I don’t think I need to say any more.  Watch this show.  You can do it now from here.  I kid you not, you will be amazed.  No words I can say will prepare you.

JWH – 11/20/11

The Information: A History, A Theory, a Flood by James Gleick

If you read only one science book in a decade The Information by James Gleick should be it.  I’m not saying The Information is the best science book in a decade, but if you don’t read much about science then this book is for you.  It’s not an easy read, but if you’ve ever felt information overload this book will help explain how and why it’s happening.

We live in accelerating times that are hard to comprehend – the flow of information is like a category 5 hurricane that has stationed itself permanently over our lives, never leaving, and only intensifying.  Unless you have a fairly good education it’s doubtful you’ll truly comprehend this book, but there’s plenty of easy to understand history for the non-scientific minded to get the gist of things. 

Here’s one anecdote from the book that might help.  When the telegraph was first developed, people would go to the telegraph office and write down a message and give it to the operator who would key it in and then act finished.  Many people expected to see their message to go off, leave the building.  They couldn’t comprehend how information could be translated from words on the paper, to electrical pulses of dots and dashes that would travel along a wire.  Now this is hard for us to comprehend because we’re used to the world wide web, but the history of our species is a history of conceptual breakthroughs dealing with information.  But more than that, our minds, bodies and reality are information.

When my mother and father were children growing up in the 1920s all they had for news was the radio and newspaper.  My mother grew up in the country and didn’t even have the radio right away.  My father grew up in Miami, so he was closer to the cutting edge of communication technology.  My mother’s mother, born in 1881, and grew up in rural Mississippi probably didn’t even see a newspaper that often.  Most of the information in her world came from the Bible, static news that has been lingering around for 2,000-3,000 years.

James Gleick hooks us into his story by starting with African talking drums.  European explorers were blown away by African tribes communicating across great distances with drums, and sending rather complex messages.  The best the Europeans could do were things like signal lights, one if by land, two if by sea, or blow the bugle for retreat.  It’s very hard for us modern people to understand how talking drums worked because we no longer live in an oral culture.  Before writing people memorized everything, and often would know very long poems or songs they would memorize and pass on.  Drum talking is based on knowing the sound patterns of common phrases, with the drums having enough pitch to “talk” or mimic the phrase.  Basically the African drummers would imitate a line of a song and the receiver would interpret the phrase.  What would you think to do if you were in a sticky situation and your buddy started humming “Born to Run?” Gleick gives this example:

Make your feet come back the way they went,

Make your legs come back the way they went,

plant your feet and your legs below,

in the village which belongs to us.

If the African drummer created a pattern that sounded like that song, people were supposed to interpret as, “Come back home.”  It’s a rather neat trick when you think about it.

When humans lived like animals, communication and information was very immediate – “I found some grapes.”  But as we organized and formed permanent tribes, information became more complex and abstract, for example, the ten commandments.  Before the invention of writing there was a limit to how much and how far humans could communicate.

Writing was a real breakthrough because it conquered space and time.  A message could be copied and sent in many directions at once, and it would last as long as the medium it was written on.  There was a time when writing was even mistrusted.  Socrates felt writing was bad for memory.  He was right, but writing became a new form of memory. 

Early writing was still limited.  It was very hard to copy, few people could write and few could read.  From Bart Ehrman’s Forged, I learned something very interesting.  In ancient times reading and writing didn’t always go together.  Some people could read but not write, others would write by not read.  It took centuries to get from writing to printing, but after Guttenberg literacy took off, changing our world.  Computers have again transformed how we process information, but it’s a quantum leap over the printing press.  Quantum leaps were also made by the telegraph, the photograph, the radio and the television.

Each time, people protested.  Not long after the invention of the printing press people started complaining there were too many books – meaning there was too much to know.  Here is a quote I love from 1621, given in the final chapter of The Information.  It reminds me how I feel watching the NBC Nightly News every evening.  It is from Robert Burton’s The Anatomy of Melancholy.

I hear new news every day, and those ordinary rumours of war, plagues, fires, inundations, thefts, murders, massacres, meteors, comets, spectrums, prodigies, apparitions, of towns taken, cities besieged in France, Germany, Turkey, Persia, Poland, &c., daily musters and preparations, and such like, which these tempestuous times afford, battles fought, so many men slain, monomachies, shipwrecks, piracies and sea-fights; peace, leagues, stratagems, and fresh alarms. A vast confusion of vows, wishes, actions, edicts, petitions, lawsuits, pleas, laws, proclamations, complaints, grievances are daily brought to our ears. New books every day, pamphlets, corantoes, stories, whole catalogues of volumes of all sorts, new paradoxes, opinions, schisms, heresies, controversies in philosophy, religion, &c. Now come tidings of weddings, maskings, mummeries, entertainments, jubilees, embassies, tilts and tournaments, trophies, triumphs, revels, sports, plays: then again, as in a new shifted scene, treasons, cheating tricks, robberies, enormous villainies in all kinds, funerals, burials, deaths of princes, new discoveries, expeditions, now comical, then tragical matters. Today we hear of new lords and officers created, tomorrow of some great men deposed, and then again of fresh honours conferred; one is let loose, another imprisoned; one purchaseth, another breaketh: he thrives, his neighbour turns bankrupt; now plenty, then again dearth and famine; one runs, another rides, wrangles, laughs, weeps, &c. This I daily hear, and such like, both private and public news, amidst the gallantry and misery of the world; jollity, pride, perplexities and cares, simplicity and villainy; subtlety, knavery, candour and integrity, mutually mixed and offering themselves; I rub on privus privatus; as I have still lived, so I now continue, statu quo prius, left to a solitary life, and mine own domestic discontents: saving that sometimes, ne quid mentiar, as Diogenes went into the city, and Democritus to the haven to see fashions, I did for my recreation now and then walk abroad, look into the world, and could not choose but make some little observation, non tam sagax observator ac simplex recitator, [45] not as they did, to scoff or laugh at all, but with a mixed passion.

I’m jumping to the end of The Information, the part about the information flood because I think that’s how most people will relate to this book.  The subtitle, “a history, a theory, a flood” is very apt.  For about half the book Gleick gives us a history of how we got here, reading, printing, computing – inventing the telegraph, radio, television, internet, etc.  Then he gets into Claude Shannon and information theory, and finally ends up with information overload.  That’s a very quick summary that does the book a disservice, but I’m trying to get you to read it, and if I started talking about Norbert Weiner and Cybernetics I’d probably scare you off.  (By the way, this book is very popular at my online book club, impressing a variety of different reading tastes.)

James Gleick covers a lot of fascinating history, like that of Charles Babbage and Ada Lovelace developing computer programming in the 19th century, or how Morse code was developed, which created a 19th century form of geek culture that inspired developments in cryptography and information compression.  Did you know that Edgar Allan Poe was obsessed with cryptography?  I find the 19th century tremendously exciting, and Gleick spends a lot of time there.  But it’s when Gleick gets to the 20th century that book becomes important.  Most people’s knowledge of 20th century science is of the flashy stuff, like Einstein’s theory of relativity, or NASA’s explorations, or the dazzling development of medical science.  Some people are familiar with Crick and Watson’s DNA and maybe even gene sequencing.  Particle physics is often written about, and all kids love dinosaurs and a bit of astronomy.  But few people want to go deeper.

Gleick gives us a geekier history of 20th century science, almost a secret history not because it was hidden, but because it’s closer to math than pure science like physics, chemistry and biology.  This scares away the average pop science reader, but don’t let it.  Gleick wants to tell us how we are information, our minds, our bodies, our society, our reality, and it requires understanding some mathematical concepts.  But we live in a digital age and really need to understand communication theory.  Why?  That’s harder to explain, but I shall try.

Remember recently when Michele Bachmann was in the news with the story about her comment on the HPV Vaccine and it causing mental retardation?  This incident demonstrated many dimensions of her ignorance which gets into all kinds of ways we communicate and process information.  First off, notice that her information came to her verbally, in person.  She proudly cited it as such.  Before the scientific era, the eye witness was the highest forms of information validation.  We now know that first person accounts are among the least valid, but back then it was considered the gold standard of proof.  If someone claimed to have seen a mermaid then they existed.  Bachmann was merely acting like a 17th century person, or even a 4th century BCE person.  Not only did she collect her facts in a poor manner, she spread them by 21st century technology, and thus became a dangerous carrier of misinformation.  She may have created a meme and become a viral vector spreading unhealthy information.  Here reaction was based on previous memes.

But it is much more complicated than that.  How do we know if the HPV Vaccine is good or bad, or even how it works?  Your answer will place you along a history of information understanding time line.  Sadly, most conservative people are going to place somewhere before the 19th century.  But even well educated liberals might only peg in at early 20th century.  The Information, and many books like it that have come out in the last few years are trying to catch people up with things we’ve learned from the 1940s on.  There is an exciting synergy going on among the sciences and it’s a tragedy that most of the people living in these early 21st century times are missing it.

It’s very hard to explain this.  Physics was the first science to explain reality.  Then chemistry.  For a long time biology and botany was divorced from pure science of physics.  But in our lifetimes biology has reached the level of chemistry and physics, moving ever closer to the quantum level of reality, and this brings us to communication theory and mathematics.  19th century evolution is being validated by 20th century discoveries in genetics and DNA, which are now being connected to the subatomic world, which leads us to the world of probability and pure information.  It’s all coming together.  The Information: a History, a Theory, a Flood by James Gleick is your introduction.

Normally, this is where I would stop my book reviewing process, but this book makes me want to write more.  I listened to The Information, but I now plan to read and study it carefully.  This book is a gold mine of learning, and I’ve just barely taken away some quick riches, but there are billions to be learned in it still.  While researching this review I discovered that several other books essentially covering the same topic, or extensions of it.  I’m going to have to buy and study them too.  Read the reviews and comments on them here:

But returning to The Information, I’d also like to outline the essential topics that Gleick covers.  I want to list them to help people decide about reading the book, and to make a handy-dandy reference for myself to the subjects I want to further study.  Wikipedia covers these topics wonderfully, probably because if you’re geeky enough to work on Wikipedia you are also probably interested in these topics.  Plus Wikipedia was an important topic in The Information.  Furthermore, many of these Wikipedia articles cover the topics in more detail than Gleick does in book.

Other Reviews

 

JWH – 9/24/11

Zite versus RSS

Up until recently RSS was the best technology for taming the Internet.  You selected a RSS reader, like Google Reader, and subscribed to all the sites you thought valuable.  The trouble is most sites send too many posts, so you get way more feeds than you want to read.

What I dreamed about was software that would look at what’s being published on the Internet while being able to read my mind and select just the stories I would love to read.  Zite isn’t that software, but it’s pretty damn close.  It does all the hard work of surfing the net far and wide to find what I might like to read, and then slowly learns from what I really like.  It becomes a customized magazine.

When I got my iPad I started out with the popular Flipboard app that supposedly sent me the stories I wanted to read, but not really.  I then discovered Zite, and within days, nearly every story they send to the main section is one I want to read.  I get stories from The New York Times, The Economist, and from blogs I never heard of, as well as hundreds of other sources famous or obscure, but they all produce great essays and articles I want to read.  Of course those same sites might produce dozens of other articles too, ones other people want to read but not me, but Zite doesn’t send me those.  This is how Zite beats RSS.

As I read I thumbs up or thumbs down what I like, just like with Pandora and music, and the Zite engine pays attention.  Whatever kinds of algorithms Zite uses, they are very smart.

Sadly, Zite is only for the iPad.  I wished they had a desktop version.  Zite has made me love my iPad, but I spend most of my time at my desk.

I really look forward to reading Zite every day, or even twice a day.  I’m thrilled by the content it finds for me.  It is the best of the best of the internet, suited for my tastes.

There are some obstacles to overcome.  Are there stories I’d also like to read that Zite misses?  For instance Zite introduced me to the website The Millions, a site for book lovers, with two great articles, “(Re)Imagining True Lives: On Historical Fiction” and “The Million Basic Plots.”  While in Zite and reading the article, there’s a button for the Web.  I pushed it and it takes me to The Millions home page where I can read other articles.  And if I find another one I like, I can click the Options button and thumbs up that article too.

Yet, with all the great reading Zite provides I still wonder what I’m missing.  But Zite provided an answer to that too, with “Why keeping up with RSS is poisonous to Productivity, sanity” by Jacqui Cheng at ARS Technica.  Cheng makes a good point about living with ignorance.  The reason why RSS is flawed is because it gives me too much to read.  And thinking about all the stuff I might be wanting to read is just as flawed.  Cheng said she went without RSS and just read a few good sites and felt just as informed.  I’ve always wondered if I could pick just one news site, or newspaper, or news magazine, or even news television show, and get all the news I really needed.  But when I think about doing that, I start fearing what I would be missing again.

Zite seems to be a great compromise.  My experiment now will be to see if Zite can be my only source of news by being the best news aggregator.  Zite was recently bought by CNN which is putting a huge scare in us Zite fans, but owners of Zite and CNN swear they will not allow Zite to become a conduit for CNN News.

When I read Zite I use several built-in tools.  It has buttons for Instapaper, Twitter, Facebook, Email and other social functions.  I have a Twitter account that I use like Instapaper.  Most web sites now have icons for tweeting all their articles.  To remember what I’ve read, or want to read, I just tweet it to myself.  But I’m also using Instapaper to compare the two.  I email articles to friends I think would like them, and on rare occasions I’ll send an article to Facebook.

Zite begs for the synergy of all these programs, and it would be cool if Zite eventually incorporated their functionality into Zite.  Zite needs to be incorporated into the browser so it will work from desktops including PC, Mac, and Linux, and it needs to work with smartphones and all tablets.  Instead of saving to Instapaper or Twitter, it should let me mark the articles I want to save to call up within Zite.  And it should allow people to share their Zite reading with other people.  Wouldn’t it be fun to see what your friends or famous people like to read?

Zite has a lot of possibilities, but it needs to get away from the iPad only platform.  Zite is the first app that I feel makes my iPad worth owning.

Now there are some storm clouds on the horizon for apps like Zite, Flipboard, Pulse and others.  They take content from other sites, often removing their ads, and presenting them to you in a reformatted, easy to read format.  This undermines the financial foundation of the original news sites, but it’s well within the link sharing paradigm of the world wide web.

The Internet is killing paper newspapers and magazines.  And paper newspapers and magazines are having a hard time transitioning to the internet and find new financial models of support.  These news aggregators are a threat to them, but if both sides work together it could be a big win-win situation.  Newspapers and magazines have always had the same problem as RSS feeds, they present you will more stories than you want to read.  In our fast paced world that’s only going faster and faster, that’s too much of a time waster.

To see what all these apps look like:

JWH – 9/7/11

News Processing on the iPad with Flipboard

There is too much goddamn information in this world – but what can we do about it?

First off, we could ignore it.  Take up reading  Sci-Fi novels or watching reality TV and just tune out the world.  Well, that doesn’t work for me.  I’m a little like that robot in Short Circuit, Johnny 5, who craves more input.  Johnny 5 can read an encyclopedia in a matter of minutes and begs for more, but I can’t.  I don’t want to be like God and know about every dang sparrow that falls from a tree, but I do want a rough idea of what’s going on around this old reality each day.

What I crave is a good steady flow of knowledge about this world and the cosmos.  I like learning new things, but I also need time to ponder fresh data and digest it.  Like most people I want to be up on current events, and not too out of touch with popular culture.  I’m not quite ready for the youngsters to be laughing at me for not knowing the current crop of glitterati of the moment, although I really don’t care, either about being laughed at or who is currently grabbing their 15 minutes of fame.

The trouble is we live in world overflowing with information.  If facts were water droplets there would be no land on this planet.

Keeping up with the news used to mean reading the newspaper or maybe a couple of magazines. Then came television which really made being nosey addictive.  Now with the world wide web we have access to countless newspapers, magazines, television stations, web sites, blogs all coming to us at once.  It’s a wise man who knows what he doesn’t want to know.

For some people getting their daily dose of reality is as simple as watching the NBC Nightly News 30 minutes a day.  But this is baby food news, predigested bites served from little jars and spoon fed to those who are still in the crawling stage of exploring reality.  The next step up for toddlers is the PBS NewsHour.  But then we run into the issue of facts per hour barrier.  How many people really want to spend more than a hour a day getting the news when most of it is repetitive and overly verbose.

What if you could read reports, study graphs and photos and see video clips at your own pace – tailored just your informational curiosity?  That’s what I’m trying to do with my iPad

A tablet computer can nicely format text for reading, show video clips in bright clarity, and display photos that look better than a slick magazine with the extra feature that you can zoom in on them for close study.  It’s outdoes the newspaper, magazine and competes well against the television and the web.

The trick is to get just the right words, videos and photos to view on the tablet.  And it’s a very hard trick.

Enter Flipboard for the iPad.  It does several things, but not perfectly – yet.

  • RSS feed reader
  • Twitter client
  • Facebook client
  • Digests many popular magazines, newspapers and websites

I already like taking in Facebook and Twitter content better on the iPad and Flipboard because Flipboard formats this web content to look like a elegantly laid out magazine.  It’s far more eye catching, but then Facebook is a homely looking website, so it’s not that hard to beat.

It’s also nicer to read RSS content on Flipboard than Google Reader, although there are some big limitations.  RSS feeds come through in two styles.  Some sites send the whole page, and others send just a teaser and a link back to the original web page.  They want you to come look at their ads.  Falling out of Flipboard into its browser mode is unpleasant.  I don’t like reading web pages on the tablet even with the magic of spreading and pinching pages to make them readable.  If I’m going to read the web I’d rather be sitting at my 22” desktop screen. 

However, many websites do send the full pages in their feeds and these look wonderful on the iPad because Flipboard makes their content look like it was published in an issue of National Geographic.

To make up for this limitation of RSS feeds Flipboard has contracted with publishers like Condé Nast to stream their content into Flipboard’s beautiful formatting.  These do come with original ads or even extra ads, but they look like they do in magazines, and not like web pages.  However, these pages are handled different from the RSS content.  Instead of scrolling up to read a long article, they are formatted into pages that you have to flip.  Here’s what Flipboard looks like:

After configuring Flipboard with my accounts at Facebook, Twitter and Google Reader I opened Flipboard and started flipping.  Fantastic first impression, and then I noticed, gee, there’s a lot of damn pages to read here.  Now that’s the essential key to using Flipboard, cutting down your input.

I’m leaving Facebook as it is, but I’m thinking of cutting out a lot of “friends.”  On Twitter, which was already minimally used, I cut out very active feeds.  Then I went to Google Reader and deleted RSS subscriptions to any feed that used the teaser method of providing content.  I only want complete articles sent to me.  I also deleted feeds that sent articles by the hundreds.

What I want is my own personalized digital magazine that I can flip through each day and keep up with what I’m interested in.  It’s going to take awhile to customize Flipboard to get things just the way I like things.  It will  take a few more revisions of the program too.

Flipboard opens on the Favorites section.  The first page has 9 photo squares that each equal a content source.  With the More feature you can add 12 more squares on the next page, each a new content source.

Through the More feature – content from professional publishers like Time, Wired, National Geographic, The New Yorker, Salon, Huffington Post, Elle, Rolling Stone, etc. can be added to the Favorites squares.  Flipboard can expand your magazine to cover endless varieties of news.  This canned list of content that Flipboard has arranged with publishers is ever growing.  They sort this content by twelve categories but that will probably expand too.   You can use these many sources to build new Favorites sections. These pages look like actual magazine pages with ads, and they might be direct copies from printed pages, or facsimiles.

What Flipboard is doing is trying to be the best RSS feed reader possible, but it’s going beyond the RSS feed with contractual agreements with magazines, newspapers and television shows to provide custom Flipboard feeds not based on the RSS standard.

Now this is all wonderful, and it does reduce the hurricane of data from the Internet into merely a fire hose of magazine pages, but it’s still too much.

What’s needed is artificial intelligence to monitor my reading tastes and further customize the content flow to just stuff I want to read.  I want Flipboard to be much more than what it is.  Which brings me to Instapaper – a web service that allows web readers to save content to read later.  Flipboard can be configured so if you tap an icon at the bottom of the page and select Read Later the article is saved at Instapaper so you can read it later.  But you have to read it at Instapaper web or quit Flipboard on the iPad and launch the Instapaper app.  What would be neat is if Flipboard saved the read later articles in it’s own app – so one of my Favorites squares would be Read Later.  And of course, Flipboard would need to create a browser add-on to mark pages like Instapaper.

Now, I have figured out how create a workaround for this.  I can just Tweet everything I see on the web that I want to read later.  But this isn’t exactly what I want.  What I want is for a Flipboard AI to know what I want to read and have it ready like the President’s assistants with his morning briefing of the news.

The whole key to all of this is reducing the flow of things to read.  Flipboard can’t do this – yet.  Maybe not ever.  It might take another app invention to do what I want.  What might be needed is a social network of very like minded readers.  Digg, Reddit and StubleUpon are much too broad.  Essentially I want a 30 minute briefing on reality each day, with the option to read one long article that might take 15-30 minutes more reading time if I have it.  I don’t want to spend 30 minutes a day trying to find the news that I want.

It might be possible to hook me up with the right 100 people who like to read the same exact content as I  do.  Then each of us would have to spend 5-10 minutes a day looking at Flipboard or the web and mark the best articles for our daily custom reading, which would be a cross tabulated to find the most popular for all of us to read.

Another way would be to allow readers to list specific topics they are interested in and the amount of words they want on these topics.  For example, I might say I want Cosmology articles that run from 500-1,500 words.  Anything shorter or longer is excluded.

Right now the iPad is another big time waster like TV and the web.  I know a lot of people who like to watch their TV shows and movies on their iPad.  The iPod made music listening very private, now tablet computers are making TV watching very private.  Apps like Flipboard could also manage my TV shows too – that’s another issue.

JWH – 8/16/11

A New Kind of Reading: iEssays

What’s the best economic model for finding the absolute best essays to read?

I decided to go paperless with my periodical reading back in February, 2008, and my last magazine subscription (Popular Photography) has finally run out.  At one time I subscribed to over 20 magazines. I love magazines, and I spent six years working in a periodicals department at a university library back in the 1980s. 

At first this effort was to do my part in fighting global warming, but over the last few years I’ve realized that magazines aren’t the most efficient way to read about the world.  Out of a year’s worth of The New Yorker, I might only read 1/20th of the printed pages, and it was probably less.  I now subscribe to The New Yorker on my Kindle, but I don’t even look at every issue, so I’m wasting my money.  I do wish I read each issue cover to cover because it’s a great magazine, but in reality I spend far more time reading on the Internet.  There’s something compelling about jumping from one web site to the next grazing on information.

Long before the Internet was a gleam in its designers’ eyes, magazines and newspapers were the world wide web of information.  Most print magazines and newspapers have a web presence today, and they all compete for eyes and dollars, while still trying not to compete against their own print editions, but I can’t imagine that lasting for many more years.  With ebooks, smartphones and tablets all offering periodicals and news reading apps, how can paper periodicals compete?

I wish I could take a news pill every morning and just know what’s happening around the world, but that’s not possible – yet.  But here’s the modern reality of reading – petabytes of data are being created daily, but we all still live in a 24 hour world, and at most I might spend 7 of my 168 weekly hours keeping up the world by reading short non-fiction essays, and when I’m busy or lazy it’s a lot less.

The Challenge of Keeping Current

We live in exciting times, and this is a happening world, but it is surprising how ill informed we are about what’s going on.  For most of my life I’ve watched the half-hour evening news and then supplemented it with some magazine reading, and figured I was doing pretty good keeping up with current events.  But I realize now that I’m not.  Too much of the evening news on television is worthless.  Are daily stories about natural disasters, politics, and economics really that valuable to keeping up with external reality beyond our tiny lives?

In any 24 hour period, what really are the most worthwhile stories to know about?  Let’s say we spend 60 minutes a day, whether surfing the net, scanning RSS feeds, watching television, reading a newspaper or magazine – what’s the most productive way to spend those 60 minutes in terms of learning about what’s going on in reality?

Generally, we all have a passive attitude towards acquiring news.  We take in whatever’s in front of us, whether it’s the NBC Nightly News or Slashdot.org.  But what if we read with conscious intent?  What if we systematically reviewed data sources ourselves, instead of letting editors at newspapers, magazines and TV shows decide what we need to know?

The Old Way

Before radio and television, people read newspapers.  Your daily paper might present 25 stories and you picked the ones you wanted to read.  With mass broadcasting on radio and TV, news was bundled into shows of 30 or 60 minutes and you just sat through all the stories, even if you really weren’t interested in all of them.  If you wanted to know more you subscribed to magazines and hoped they presented in-depth coverage for stuff you missed from your newspaper, radio and TV.  Before the plague of attention deficit syndrome hit the world, magazines often presented long essays, thousands of words on a topic, offering far more data than you’d get in a one hour documentary.

The Current Way

The Internet publishes thousands, if not millions, of stories every day.  There are many ways of finding stories to read.  You can go to a editor driven sites like Google News, MSN, Slashdot, Engadget, or any of countless other outlets and scan for interesting items to read.  Or you can go to social sites like StumbleUpon or Digg and hope serendipity will bring you a great news surprise.  Or, you can add all your favorite sites to a RSS feed reader and try to manage the internet fire hose of data that way.

With the advent of the tablet computer we now hold a magic magazine that can overcome the limitations of the printing press. 

The Better Way?

Money makes a great editor, in more ways than one.  I guarantee if you go buy copies of The New Yorker, The Atlantic, The New York Times, Scientific American, or any of the many top printed periodicals and read the longest articles you’ll get the best bang for you reading time.  These publications pay writers top dollars and there is a kind of survival of the fittest in information quality going on.  However, we still have the problem of subscribing to paper copies, or tediously searching the net for the web editions.  And whether we pay for paper copies or subscribe to digital editions, we’ll buy a lot of content we won’t read.

What we need is the iTunes of essays, iEssays or a Readers Digital Digest.  Articles under 1,000 words should be 49 cents, 1,000-4,999 should be $1, and stories greater than 5,000 words that aren’t considered books, should be $1-3.  If you buy one $5.99-6.99 magazine a week, you’re spending a $1 a day for essays, and I doubt many people would read more than one long essay a day, so these prices are about equal to average magazine reading.  Leave the under 500 word content to free web sites supported by ads.

Picture The New York Times Most Popular section but getting content from hundreds or thousands of magazines, newspapers and web sites.  This is how I read the NY Times, start at this page and only reading the best/most popular articles.

At our iEssays site, we could follow best seller lists set up by topics to quickly find the Hit Essay of the Day from a variety of subject categories.  They can also keep lists for Hits of the Week, Month or Year.  Imagine sitting down with your iPad once a day with the intent of spending 30-60 minutes reading a very high quality article and you’re willing to spend a buck.  This would definitely weed out the crap and silly stories you mind at most social news sites. 

And it’s important that the site not charge a subscription for the whole site.  What we want to do is generate hit essays like iTunes creates hit singles.  It would be important to still read newspaper sites or watch TV news to get a general impression of the news, but if you wanted to really learn something new every day about the world, I think the iEssays would be the best way to go.

Also, to help the survival of the fittest process, I think as part of your purchase you get to send an article to up to five friends, or link it on your blog.  So articles could be promoted up the Hit List by purchase votes, recommendation votes, or link hit votes.  The New York Times allows free reading to its articles if they come in via links.  I think that’s an innovative way to promote stories and still collect payments.

And finally, I think the iEssays should be an app that stores your purchased articles forever in the cloud, so they become part of your digital memory.

Conclusion

I’m not expecting this system to supplant subscription systems.  Most people prefer passive news gathering.  Most people are happy to subscribe to a newspaper or magazine and just skim and read, tossing the issue out when they are done.  But I think there’s enough people like me who are annoyed at buying far more content than we read, and wanting to get the most for our money.  It’s like cable TV plans, spend $60 a month and get 200 channels.  Some people don’t mind channel surfing, but I don’t.  Not only would I like a la cart cable, I think I’d like to buy television by the show.

Unless magazines and newspapers go the way of subscription music, I’d prefer paying by the article rather than the issue.  I pay $4.99 a month to Rdio and get to listen to essentially everything.  I use its social tools and charts to narrow my listening.  But I think by the essay pricing would help me find the best article reading the fastest.

Right now The New York Times charges $20 a month for unlimited tablet access.  That seems way too expensive when compared to what I get from the music business.  If The New York Times also presented content from many major newspapers and magazines, then I might consider a $20 monthly bill, like how I spend for TV and movies through Netflix.  But the NY Times is trying to price their digital newspaper like the old paper copies, and this is different world.  Netflix and Rhapsody are changing content pricing models in people’s minds and I don’t think they will go away.

I think the Rhapsody pricing model is superior to the iTunes pricing model, which is superior to the old CD pricing model.  iTunes sells hits, and I want to buy hit essays.  I don’t want to buy whole papers and read just a handful of its stories.  I want either the Netflix/Rhapsody model which is gigantic piles of content for one low monthly price, and I’d use built in tools to find what I want, or I want the iTunes model, where I buy just the hits. 

When it comes to reading quality essays (or short stories and poems for that matter), I predict the price per song model is superior for quickly finding the best reads.  And ultimately I think more writers and publishers would benefit from this model too.  If I spent $20 a month for The New York Times I doubt I buy any only periodical.  Which is why I can’t make myself spend $20 for one online newspaper.  If they added 20 top magazines to their deal, I would gladly pay $20 a month, but I’d rather pay $1 an article for an even larger pool of hit providers.

The monthly library model like Netflix and Rhapsody is great for music, movies and TV shows if you like to try out lots of different songs or programs.  But reading is different, at least for me.  I have a limited amount of time I spend reading, and I only want the very best stories to read.  It’s like people who prefer iTunes to Rhapsody.  They just want to get a few hits to play and aren’t concerned with trying out one or two dozen new albums a week.  That’s why I think some enterprising Readers Digest wannabes should apply the iTunes model to creating iEssays.  Or if the Best American Series editors came out with a monthly digital issue rather than a series of books once a year.

JWH – 7/17/11