Amazon introduced the Kindle on Monday and I ordered one on Wednesday. It didn’t take me long to decide I wanted one even with all the bad web press. I can understand why most casual readers wouldn’t feel the need for an ebook reader, but I can’t understand why so many people are attacking the device. I need large print books to enjoy reading, and the Kindle offers me the widest selection of reading for instant large font viewing. Easy decision. However, on Monday, the Kindle seemed to generate more opinions than the Presidential election.
If you visit the Kindle site linked above you will find hundreds of customer reviews, most of which are by people who don’t own a Kindle and don’t plan to buy one. This really annoyed me. I shop Amazon all the time and I love reading the customer reviews but I hate when someone uses the service to just post their vague opinions. It wouldn’t bother me at all if Amazon only allowed people who purchased a product to post a review.
Amazon releases a revolutionary gadget and hundreds if not thousands of writers across the net shoot it down because of whim opinions about the concept of ebooks. I think we need to show some self-control here because the ratio of signal to noise is cluttering up the Internet. Slashdot.org has always had that problem, as has every forum, bulletin board and mailing list since the start of the net. Slashdot however, has mechanisms to try to control the noise. I’m wondering if self-control shouldn’t be part of net-etiquette. Unless you have actual experience or expert knowledge, limit your comments to blogs, chats and fun forums, and let general information sites work at being clear and focused on their subjects. What if books, magazines and newspapers just let anyone jump in and say stuff?
I’m sure Amazon appreciates having an active community on their customer reviews, but as a customer trying to buy something I’d like reviewers with actual experience posting comments. When I read general news and magazines sites I want a qualified person writing up a worthy review. I hate googling a product I’m considering buying and getting endless hits with a couple paragraphs of natter in the returns. I also hate getting dozens of product comparison pages that have no real information. People complain about Wikipedia not being valid, but it does have mechanisms to police its content. I think we need something like that for the web in general.
I’m the first to talk since I’m a verbose bastard but blogs are designed for diarrhea of the brain. On the other hand, does every web page need a forum page attached to it allowing just anyone to chime in? Slashdot made a business out of the concept and they make it work with control. When I search the Internet I’m trying to find solid information about a particular topic, like when I was shopping for the Kindle.
When David Pogue from the New York Times writes about the Kindle I expect a certain level of real information and he delivers because he’s an expert on technology and he has actually used a Kindle. When I go to Amazon and read customer reviews on the Kindle I expect to find less professional writers but ones who have actually bought the device and have used it. I also expect to read on any magazine or news site, whether based on a print edition, or purely online journalism, a professional level of writing based on actual experience.
It’s too bad HTML doesn’t have tags like <news release></news release>, <review></review>, <opinion></opinion>, <discussion></discussion>, <news></news>, <scholarly></scholarly> or <advertisement></advertisement> and Google could filter returns based on those and other tags. Of course Google is in the business to sell ads so maybe it doesn’t have a real incentive to police the quality of information. The obvious solution is to learn to trust only specific sites and not use Google.
Wouldn’t it be wonderful to use a search engine that allowed users to control how deep and wide to return searches? What if search engines had check boxes for:
- Sites you have listed with us (we could list our favorites to save)
- Top 100 sites
- Top 1,000 sites
- Top 10,000 sites
- All the billions of pages
- Sites noted for their authority
- Scholar sites
- Governmental sites
- Sites tied to a print publication
- Sites written by professional writers
When you go down to your favorite bookstore and buy a magazine you expect it to have high quality content, even if you’re just looking for celebrity gossip. I’ve gotten so used to using Google that maybe I should go do a search on search engines and see if someone hasn’t already developed the one I wish for above.
I’m tired of web pages that look like Venus flytraps for Google ads. I’m also sick of writers and articles that have an array of icons trying to get me to increase their readership on forum sites like Slashdot and Digg. I accept the reality of advertisements, but integrate the ad visually into the web page like magazines do in print. And if you want me to read your content, format the text so it’s easy to read. I’m tired of web pages looking like racing cars. And if I’m going to have to wait through an ad page before seeing my content you better make sure the content is worth it.
The content level of the web is quickly moving towards total noise. Even in blogs and forums I think we all could spend more time focusing on what we write and trying to be clear, because many blog writers are now producing content that’s better than some professional sites. Maybe we should all work on content and spend less time trying to trick the system into returning our link on the first page of a Google search. I hope I’m not hypocritical.